Privacy policy

Last updated: 25 March 2026

Privacy Policy summary

This Privacy Policy explains how FluffyPuppy collects, uses, discloses, stores, and protects personal information when customers visit our Canadian store, place an order, contact support, subscribe to marketing, or interact with cookies and similar technologies.

FluffyPuppy is operated by SafeEcom Global LLP. We use personal information to process orders, arrange delivery, provide customer support, handle returns and refunds, improve our store, prevent fraud, send marketing where permitted, and meet legal or business requirements.

1. Who we are

This Canada Privacy Policy applies to the Canadian version of the FluffyPuppy store and related customer interactions.

FluffyPuppy is operated by SafeEcom Global LLP.

Registered office: 167-169 Great Portland Street, 5th Floor, London, W1W 5PF, United Kingdom
Company number: OC460051
Email: support@fluffypuppypetstore.com

In this policy, “we,” “us,” and “our” mean SafeEcom Global LLP trading as FluffyPuppy.

2. Scope of this policy

This policy explains how we collect, use, disclose, store, and protect personal information when you:

  • visit our Canadian storefront or browse our website from Canada
  • place an order with us
  • contact us about an order, delivery issue, refund, return, or other support matter
  • subscribe to marketing from us
  • interact with our website, cookies, analytics tools, pixels, or advertising technologies
  • use any privacy, cookie, or consent tools available on our website

This policy is intended to describe our privacy practices for customers in Canada in a clear, open, and customer-friendly way.

3. Personal information we collect

Depending on how you interact with us, we may collect the following types of personal information.

Order and contact details

  • name
  • billing address
  • shipping address
  • email address
  • phone number
  • order contents
  • delivery preferences
  • invoice and transaction details

Payment information

  • payment method details needed to process your order
  • payment confirmation details
  • fraud-prevention and transaction verification information

Full card details and similar payment credentials are generally processed directly by our payment providers and are not stored by us in full.

Support and communications

  • emails, form submissions, and customer service messages
  • return, refund, delivery, or claim information
  • photos, videos, or files you choose to send us, for example if an item arrives damaged
  • communication history relating to your order or support request

Website and device information

  • IP address
  • browser type and version
  • device information
  • time zone or approximate location
  • pages viewed
  • referring website or source
  • interaction data on our site
  • cookie identifiers and similar online data

Marketing and preference information

  • subscription status
  • consent choices
  • communication preferences
  • campaign engagement data, such as opens, clicks, and opt-outs
  • cookie, privacy, or consent preferences where applicable

We do not intentionally ask for sensitive personal information for ordinary ecommerce orders. Please do not include medical information, government ID details, or other sensitive information in order notes or support messages unless it is genuinely necessary and specifically requested.

4. How we collect personal information

We may collect personal information:

  • directly from you when you place an order, contact us, sign up for email or SMS, use available privacy or consent tools, or otherwise interact with our store
  • automatically through cookies, pixels, analytics tools, server logs, and similar technologies when you use our website
  • from service providers that support our ecommerce operations, such as ecommerce, payment, fraud-prevention, fulfilment, shipping, analytics, advertising, and communications providers
  • in limited cases, from advertising or analytics partners where those tools are enabled

5. Why we collect and use personal information

We may collect, use, and disclose personal information to:

  • process and fulfil orders
  • take payment and send order confirmations, invoices, and shipping updates
  • arrange delivery, returns, refunds, replacements, or customer support
  • detect, prevent, and investigate fraud, abuse, chargebacks, and security issues
  • operate, maintain, troubleshoot, and improve our website and store services
  • understand how customers use our website and improve performance, content, and customer experience
  • send marketing communications where you have subscribed or where otherwise permitted by applicable law
  • measure advertising performance and personalise promotions where relevant tools are used
  • manage cookie, privacy, consent, and marketing preferences where applicable
  • meet legal, tax, accounting, record-keeping, and compliance requirements
  • protect our business, customers, staff, website, and legal rights

We aim to collect, use, and disclose personal information only for purposes that are reasonable in the context of operating an online store.

6. Consent

Where Canadian privacy law applies, consent is an important part of how personal information may be collected, used, and disclosed.

By using our site, placing an order, subscribing to marketing, or voluntarily providing information to us, you consent to the handling of your personal information as described in this policy, subject to applicable law.

Where appropriate, consent may be express or implied depending on the nature of the information and the context.

You may withdraw consent in some cases, subject to legal or contractual limits and reasonable notice. Withdrawing consent may affect our ability to provide certain services to you, such as processing an order, arranging delivery, responding to a support request, or sending marketing you previously requested.

7. What we do not do

For clarity:

  • We do not sell or rent personal information.
  • We do not intentionally ask for sensitive personal information for ordinary ecommerce orders.
  • We do not store full payment card details on our own systems.
  • We do not make marketing consent a condition of purchase.
  • We do not knowingly collect personal information from children through ordinary ecommerce activity.
  • We do not use customer support information for unrelated purposes without a lawful reason.

8. Cookies, pixels, and similar technologies

We use cookies, pixels, tags, and similar technologies to support the operation of our website and understand how it is used.

These tools may help us:

  • keep the site and checkout working properly
  • remember preferences
  • measure website traffic and performance
  • understand product and page engagement
  • improve customer experience
  • support advertising measurement or remarketing
  • manage cookie, privacy, or consent preferences where available

Some of these tools may be provided by third parties and may collect information such as IP address, browser details, site activity, or similar identifiers.

You can usually manage cookies through your browser settings. Where available, you may also use any cookie, privacy, or consent tool provided on our website to adjust available settings. Disabling some cookies may affect how parts of the site function.

9. When we share personal information

We do not sell or rent your personal information.

We may share personal information with trusted third parties that help us operate our business, including:

  • Shopify and other ecommerce platform or website hosting providers
  • payment processors and checkout providers
  • fraud-prevention and security providers
  • warehousing, fulfilment, shipping, and delivery partners
  • customer service, email, SMS, and communications providers
  • analytics and advertising providers
  • professional advisers and other service providers who support our operations
  • legal, regulatory, or government authorities where required or permitted by law

We aim to limit sharing to what is reasonably needed for the services involved or for lawful business purposes.

10. Shopify, payments, and service providers

We use Shopify and other service providers to operate our online store, checkout, payments, analytics, customer support, and related ecommerce services.

These providers may process personal information on our behalf or as otherwise described in their own terms and privacy notices.

Payment information is generally handled by third-party payment providers. We do not store full payment card numbers on our own systems.

11. Cross-border processing

Because we operate an international ecommerce business, some personal information may be processed, stored, or accessed outside Canada.

This may happen when we use service providers, cloud systems, payment providers, fraud tools, support tools, analytics tools, advertising partners, or fulfilment partners located in or operating from other countries.

These locations may include the United Kingdom, the United States, the European Economic Area, Canada, Australia, New Zealand, and countries in Asia or other regions where our providers or fulfilment partners operate.

Where information is processed by a third party on our behalf, we aim to use contractual or other reasonable measures to provide a comparable level of protection.

Personal information processed outside Canada may be subject to the laws of the jurisdiction where it is processed, including possible lawful access by courts, law enforcement, or government authorities. The Office of the Privacy Commissioner of Canada’s cross-border guidance expects organisations to be transparent about this type of processing.

12. Retention

We keep personal information only as long as reasonably necessary for the purposes described in this policy and for related legal, tax, accounting, fraud-prevention, security, and business needs.

Typical retention periods may include:

  • Order and transaction records: up to 6 years, or longer where required by law
  • Customer service correspondence: up to 2 years after the last interaction
  • Marketing preferences and consent records: until you unsubscribe and for a reasonable period afterwards to maintain suppression records
  • Cookie, privacy, and consent preference records: for a reasonable period needed to record and honour the choice
  • Analytics and security logs: for the period set by the relevant tool or system configuration

When personal information is no longer reasonably required, we aim to delete it, anonymize it, or securely destroy it.

13. Safeguards

We use reasonable administrative, technical, and organizational safeguards designed for an online retail business to protect personal information against loss, theft, unauthorized access, disclosure, copying, use, or modification.

These measures may include:

  • encrypted website connections
  • access controls
  • provider access management
  • fraud monitoring
  • internal limitation of access on a need-to-know basis

No method of transmission over the internet or electronic storage is completely secure. If you believe your information has been used without authorization, please contact us promptly.

14. Your privacy choices and rights in Canada

Subject to applicable law, you may have the right to:

  • request access to personal information we hold about you
  • ask us to correct inaccurate or incomplete personal information
  • ask how your personal information has been used or disclosed
  • withdraw consent in certain circumstances, subject to legal or contractual restrictions

To make a request, contact us at support@fluffypuppypetstore.com.

Please include the email address associated with your order or customer interaction where possible so we can locate your information.

We may need to verify your identity before responding.

Where PIPEDA applies, organisations are generally expected to respond to access requests within 30 days, subject to limited exceptions.

15. Marketing communications

If you subscribe to marketing from us, we may send you promotional emails or SMS about products, offers, restocks, and related store updates.

You can opt out at any time:

  • for email, by using the unsubscribe link in the message
  • for SMS, by following the opt-out instructions in the message
  • by contacting us at support@fluffypuppypetstore.com

We do not make marketing consent a condition of purchase.

Commercial electronic messages sent to Canadian recipients generally require consent, sender identification, and an unsubscribe mechanism. Unsubscribe requests must be processed without delay and no later than 10 business days.

If you opt out, we may still send non-marketing messages that are necessary for your order, delivery, return, refund, or customer service request.

16. Children

Our store is not directed to children, and we do not knowingly collect personal information from children as part of ordinary ecommerce activity.

If you believe a child has provided personal information to us without appropriate involvement from a parent or guardian, please contact us.

17. Automated tools and profiling

We may use automated tools for analytics, fraud screening, advertising measurement, and store operations.

We do not use solely automated decision-making to make decisions with legal or similarly significant effects on customers in the ordinary course of operating our store.

18. Do Not Track

Some browsers offer a “Do Not Track” setting. Because there is not a single consistent industry standard for responding to these signals, we currently rely on the privacy controls and settings we make available through our site and supported tools.

19. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, technology, service providers, or legal requirements.

When we update it, we will post the revised version on this page and change the “Last updated” date.

20. Contact and complaints

If you have questions, requests, or complaints about how we handle personal information, please contact us first:

SafeEcom Global LLP t/a FluffyPuppy
167-169 Great Portland Street, 5th Floor, London, W1W 5PF, United Kingdom
Email: support@fluffypuppypetstore.com