Privacy Policy

Last updated: 06 November 2025

1. Who we are (Controller)

This website is operated by Safeecom Solutions LLP (trading as “FluffyPuppy”).

For the purposes of the UK GDPR and (where applicable) the EU GDPR, Safeecom Solutions LLP is the data controller of the personal information collected via this website.

2. Scope

This Policy explains how we process personal information when you visit our website and market-specific subdomains/locale paths (collectively, the “Site”) or purchase our products.

The Site currently operates for these markets (text-only, no links):

  • Singapore: fluffypuppypetstore.com
  • United Kingdom: /en-uk/
  • Australia: /en-au/
  • Canada: /en-ca/
  • Europe: /en-eu/
  • New Zealand: /en-nz/

3. Personal Information we collect

  • Device & Usage Data: browser type/version, IP address and general location, time zone, cookie identifiers, pages viewed, referral URLs, interactions with the Site.
  • Order & Account Data: name, billing/shipping address, email, phone, payment method details (processed by our payment providers), order contents, invoices, delivery preferences.
  • Support & Communications: messages (email/forms/chat), returns/claims information, media you provide (e.g., damage photos for warranty).
  • Marketing Preferences: your consents and subscription settings for email/SMS.
  • Cookies & Similar Technologies: essential cookies and—if you consent—analytics and marketing cookies/pixels.

We do not intentionally collect special category data; please do not include it in messages or order notes.

4. How we use Personal Information (Purposes)

  • Fulfilment & service: taking payment, arranging shipping, providing invoices/updates, customer support.
  • Fraud prevention & security: risk checks, chargeback prevention, platform and account security.
  • Improvement: analytics, troubleshooting, A/B testing, quality assurance.
  • Marketing (with consent): email/SMS newsletters, personalised ads where permitted.
  • Legal & compliance: tax, accounting, record-keeping, responding to lawful requests.

5. Our legal bases (UK/EU GDPR)

  • Contract — to take payment, ship orders and provide customer service.
  • Legitimate interests — to keep the Site secure, prevent fraud, improve services, and respond to enquiries (balanced against your rights).
  • Consent — for email/SMS marketing and non-essential cookies/advertising pixels; you may withdraw consent at any time.
  • Legal obligation — to meet tax, accounting and regulatory requirements.
  • Vital interests (rare) — to protect you or others in emergencies.

Purpose mapping:

  • Order fulfilment & support → Contract
  • Fraud screening & security → Legitimate interests
  • Analytics/ads/email & SMS → Consent (where required)
  • Tax & accounting → Legal obligation

6. Cookies & consent

  • Essential cookies — strictly necessary for the Site and checkout.
  • Analytics cookies — to understand usage and improve performance.
  • Marketing/advertising cookies — to personalise ads and measure campaigns.

In the UK/EU we set non-essential cookies only with your consent. You can update choices anytime via our cookie banner or cookie settings page (e.g., Manage Cookies).

7. Sharing Personal Information

We do not sell or rent Personal Information. We share it with trusted service providers who help run our business, for example:

  • E-commerce platform & hosting (e.g., Shopify or equivalent)
  • Payment processors (e.g., Stripe, PayPal, Shop Pay — card data is processed directly by these providers)
  • Fulfilment/warehousing & shipping partners (including outside the UK/EU to generate labels, dispatch and deliver orders)
  • Customer support & communications (email/SMS providers)
  • Analytics & advertising partners (only where you have consented to such cookies)

All providers are bound by contractual obligations to protect your data and use it only for the services they provide to us.

8. International data transfers

  • Some providers and fulfilment partners may process Personal Information outside the UK/EU (e.g., when orders are fulfilled from non-UK/EU warehouses, including in Asia).
  • Where transfers occur, we use safeguards such as the UK International Data Transfer Agreement (IDTA) and/or EU Standard Contractual Clauses (SCCs), with supplementary measures as required.

9. Retention periods

  • Order/transaction records: up to 6 years (tax/accounting).
  • Customer support correspondence: up to 2 years after last interaction.
  • Marketing consents & preferences: until you withdraw consent or up to 24 months after last engagement.
  • Analytics data: typically 13–26 months (per tool configuration).
  • Security/event logs: 90–180 days.

When retention periods expire, we delete or anonymise the data.

10. Security

We implement technical and organisational measures appropriate to the risk (encryption in transit, access controls, least-privilege policies). No method of transmission or storage is 100% secure; if you suspect unauthorised use of your data, contact us immediately.

11. Your rights (UK/EU)

  • Access, rectification, erasure and restriction of your Personal Information.
  • Object to processing based on our legitimate interests.
  • Withdraw consent at any time (for marketing/cookies).
  • Receive a copy of your data in a portable format.

We respond to verified requests within one month. To exercise your rights, email support@fluffypuppypetstore.com.

Complaints: You may lodge a complaint with the UK Information Commissioner’s Office (ICO) or your local EU supervisory authority. We appreciate the chance to address your concerns first.

12. Marketing communications (Email/SMS)

  • We send marketing communications only with your consent; consent is not a condition of purchase.
  • Email: unsubscribe at any time via the link in our emails.
  • SMS: reply STOP to opt out (standard messaging/data rates may apply).

13. Children & automated decision-making

  • The Site is not directed to children; we do not knowingly collect data from individuals under 16.
  • We may use automated tools for analytics/advertising; we do not make decisions producing legal or similarly significant effects solely by automated means.

14. Do Not Track

We currently do not respond to “Do Not Track” signals. We honour your choices via our cookie banner and consent tools.

15. Changes to this Policy

We may update this Policy from time to time to reflect changes in our practices or in law. We will post the updated version on this page with a new “Last updated” date.

16. Contact