Privacy policy

Last updated: 25 March 2026

Privacy Policy summary

This Privacy Policy explains how FluffyPuppy collects, uses, shares, stores, and protects personal information when customers visit our US store, place an order, contact support, subscribe to marketing, or interact with cookies and similar technologies.

FluffyPuppy is operated by SafeEcom Global LLP. We use personal information to process orders, arrange delivery, provide customer support, handle returns and refunds, improve our store, prevent fraud, send marketing where allowed, and meet legal or business requirements.

Where applicable, you may use the Your Privacy Choices link in our website footer to opt out of certain data sharing, sale, sharing, or targeted advertising activities.

1. Who we are

This United States Privacy Policy applies to the US version of the FluffyPuppy store and related customer interactions.

FluffyPuppy is operated by SafeEcom Global LLP.

Registered office: 167-169 Great Portland Street, 5th Floor, London, W1W 5PF, United Kingdom
Company number: OC460051
Phone: +44 7831 040926
Email: support@fluffypuppypetstore.com

In this policy, “we,” “us,” and “our” mean SafeEcom Global LLP trading as FluffyPuppy.

2. Scope of this policy

This policy explains how we collect, use, disclose, store, and protect personal information when you:

  • visit our US storefront or browse our website from the United States
  • place an order with us
  • contact us about an order, return, refund, delivery issue, or other support matter
  • subscribe to marketing from us
  • interact with our website, cookies, analytics tools, pixels, or similar technologies
  • use privacy choices or opt-out tools available on our website

This policy is intended to describe our privacy practices for customers in the United States in a clear, practical, and customer-friendly way.

3. Personal information we collect

Depending on how you interact with us, we may collect the following categories of personal information.

Order and contact details

  • name
  • billing address
  • shipping address
  • email address
  • phone number
  • order contents
  • delivery preferences
  • invoice and transaction details

Payment information

  • payment method details needed to process your order
  • payment confirmation details
  • fraud-prevention and transaction verification information

Full card details and similar payment credentials are generally processed directly by our payment providers and are not stored by us in full.

Support and communications

  • emails, form submissions, and customer service messages
  • return, refund, claim, or delivery-related information
  • photos, videos, or files you choose to send us, for example if an item arrives damaged
  • communication history relating to your order or support request

Website and device information

  • IP address
  • browser type and version
  • device information
  • time zone or approximate location
  • pages viewed
  • referring website or source
  • interaction data on our site
  • cookie identifiers and similar online data

Marketing and preference information

  • subscription status
  • communication preferences
  • consent choices
  • campaign engagement data such as opens, clicks, and opt-outs
  • privacy preference or opt-out choices where applicable

We do not intentionally ask for sensitive personal information for ordinary ecommerce orders. Please do not include medical information, government ID details, or other sensitive information in order notes or support messages unless it is genuinely necessary and specifically requested.

4. How we collect personal information

We may collect personal information:

  • directly from you when you place an order, contact us, sign up for email or SMS, use a privacy choice tool, or otherwise interact with our store
  • automatically through cookies, pixels, server logs, analytics tools, and similar technologies when you use our website
  • from service providers that support our ecommerce operations, such as payment, fraud-prevention, fulfilment, shipping, analytics, advertising, and communications providers
  • in limited cases, from advertising or analytics partners where those tools are enabled

5. Why we collect and use personal information

We may collect, use, and disclose personal information to:

  • process and fulfil orders
  • take payment and send order confirmations, invoices, and shipping updates
  • arrange delivery, returns, refunds, replacements, or customer support
  • detect, prevent, and investigate fraud, abuse, chargebacks, and security issues
  • operate, maintain, troubleshoot, and improve our website and store services
  • understand how customers use our website and improve performance, content, and customer experience
  • send marketing communications where lawful
  • measure advertising performance and personalise promotions where relevant tools are used
  • manage cookie, privacy, consent, and opt-out preferences
  • meet legal, tax, accounting, record-keeping, and compliance requirements
  • protect our business, customers, staff, website, and legal rights

6. What we do not do

For clarity:

  • We do not sell personal information for money.
  • We do not intentionally collect sensitive personal information for ordinary ecommerce orders.
  • We do not store full payment card numbers on our own systems.
  • We do not knowingly collect personal information online from children under 13.
  • We do not use customer support information for unrelated purposes without a lawful reason.

Some privacy laws may define certain advertising, analytics, or cookie-related disclosures as “sale,” “sharing,” or “targeted advertising,” even where no money is exchanged. Where applicable, privacy choices are available as described in this policy.

7. Cookies, pixels, and similar technologies

We use cookies, pixels, tags, and similar technologies to support the operation of our website and understand how it is used.

These technologies may help us:

  • keep the site and checkout working properly
  • remember preferences
  • measure website traffic and performance
  • understand product and page engagement
  • improve customer experience
  • support advertising measurement or remarketing
  • manage privacy and consent preferences

Some of these tools may be provided by third parties and may collect information such as IP address, browser details, site activity, or similar identifiers.

You can usually manage cookies through your browser settings. Where available, you may also use our on-site cookie, privacy, or Your Privacy Choices tools to adjust available choices. Blocking some cookies may affect how parts of the site work.

8. How we disclose personal information

We do not sell or rent personal information for money.

We may disclose personal information to trusted third parties that help us operate our business, including:

  • ecommerce platform and hosting providers
  • payment processors and checkout providers
  • fraud-prevention and security providers
  • warehousing, fulfilment, shipping, and delivery partners
  • customer service, email, SMS, and communications providers
  • analytics and advertising providers
  • professional advisers and service providers supporting our operations
  • legal, regulatory, government, or law-enforcement authorities where required or permitted by law

Depending on how our website advertising tools are configured, some disclosures to advertising or analytics partners may be considered “sharing,” “sale,” or processing for “targeted advertising” under certain US state privacy laws, even where no money is exchanged.

Where applicable, you may opt out of these activities by using the Your Privacy Choices link in our website footer or by contacting us at support@fluffypuppypetstore.com.

9. Shopify, payments, and service providers

We use ecommerce, checkout, payment, fulfilment, marketing, analytics, and customer support providers to operate our online store.

These providers may process personal information on our behalf or as otherwise described in their own terms and privacy notices.

Payment information is generally handled by third-party payment providers. We do not store full payment card numbers on our own systems.

10. Retention

We keep personal information only as long as reasonably necessary for the purposes described in this policy and for related legal, tax, accounting, fraud-prevention, security, and business needs.

Typical retention periods may include:

  • Order and transaction records: up to 6 years, or longer where required by law
  • Customer service correspondence: up to 2 years after the last interaction
  • Marketing preferences and consent records: until you unsubscribe and for a reasonable period afterwards to maintain suppression records
  • Privacy request and opt-out records: for a reasonable period needed to record and honour the request
  • Analytics and security logs: for the period set by the relevant tool or system configuration

When personal information is no longer reasonably required, we aim to delete it, anonymize it, or securely destroy it.

11. Security

We use reasonable administrative, technical, and organizational safeguards designed for an online retail business to help protect personal information against loss, misuse, unauthorized access, disclosure, alteration, or destruction.

These measures may include:

  • encrypted website connections
  • access controls
  • provider access management
  • fraud monitoring
  • internal limitation of access on a need-to-know basis

No method of transmission over the internet or electronic storage is completely secure. If you believe your information has been used without authorization, please contact us promptly.

12. Marketing communications

If you subscribe to marketing from us, we may send you promotional emails or SMS about products, offers, restocks, and related store updates.

You can opt out at any time:

  • for email, by using the unsubscribe link in the message
  • for SMS, by following the opt-out instructions in the message
  • by contacting us at support@fluffypuppypetstore.com

Transactional or service messages relating to your order, delivery, return, refund, account, or customer service request are not marketing opt-ins.

13. Your Privacy Choices

Where required by applicable law, you may opt out of certain data sharing, sale, sharing, or targeted advertising activities.

You can do this by using the Your Privacy Choices link available in our website footer.

If you use the opt-out tool, the browser on your device may be opted out of certain data sharing activities. If the tool gives you the option to enter an email address or link the request to your customer account, the related customer account may also be opted out where applicable.

You may also contact us at support@fluffypuppypetstore.com with the subject line US Privacy Request.

14. Additional privacy rights for residents of certain US states

Residents of certain US states may have additional privacy rights under applicable law. Depending on your state and subject to any legal exceptions, these rights may include the right to:

  • confirm whether we process your personal information
  • access personal information we hold about you
  • correct inaccurate personal information
  • delete personal information
  • obtain a copy of personal information in a portable format
  • opt out of the sale or sharing of personal information
  • opt out of targeted advertising
  • opt out of certain profiling activities
  • limit certain uses of sensitive personal information where applicable
  • receive equal service and pricing even if you exercise privacy rights, subject to lawful exceptions

If you would like to make a privacy request, please email support@fluffypuppypetstore.com with the subject line US Privacy Request and describe your request clearly.

Please include the email address associated with your order or account where possible so we can locate your information.

We may need to verify your identity before processing your request. Where permitted by applicable law, you may also use an authorized agent to make a request on your behalf.

If we deny your request and your state gives you a right to appeal, you may reply to our decision and request a further review.

15. California-specific disclosures

If you are a California resident, this section is intended to help explain our privacy practices in a California-specific format.

In the preceding sections of this policy, we describe:

  • the categories of personal information we collect
  • the categories of sources from which we collect it
  • the business or commercial purposes for collection and use
  • the categories of third parties to whom we disclose personal information
  • the categories of personal information we may disclose for business purposes
  • the privacy choices and opt-out methods available where applicable

We do not sell or rent personal information for money. However, as noted above, some disclosures involving cookies, pixels, or advertising technologies may be treated as “sharing” or “sale” under California law depending on how the tools are configured.

California residents may request to know, access, correct, or delete personal information, and may request to opt out of sale or sharing where applicable. If we ever use or disclose sensitive personal information beyond purposes allowed by law, California residents may also have the right to request limits on that use or disclosure.

California residents may use the Your Privacy Choices link in our website footer to opt out of certain data sharing activities where applicable.

16. Browser signals and privacy choices

Some US state privacy laws recognize browser-based opt-out signals in certain circumstances.

Where required by applicable law and supported by our systems, we will process recognized opt-out preference signals for requests relating to sale, sharing, or targeted advertising.

We currently do not treat general “Do Not Track” browser settings as the same as a legally recognized opt-out request unless required by applicable law.

17. Children

Our store is not directed to children under 13, and we do not knowingly collect personal information online from children under 13 as part of ordinary ecommerce activity.

If you believe a child under 13 has provided personal information to us without appropriate parental involvement, please contact us.

18. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, technology, service providers, or legal requirements.

When we update it, we will post the revised version on this page and change the “Last updated” date.

19. Contact

For privacy questions or requests, please contact us:

SafeEcom Global LLP t/a FluffyPuppy
167-169 Great Portland Street, 5th Floor, London, W1W 5PF, United Kingdom
Phone: +44 7831 040926
Email: support@fluffypuppypetstore.com